Top 5 Social Apps Performance in Kenya: Q4 2022

The fourth quarter of 2022 saw varied performance among the top 5 social apps in Kenya, with notable fluctuations in weekly downloads, revenue, and active users. Here's a closer look at how these apps fared, based on data from Sensor Tower.

TikTok Lite - Save Data

Throughout Q4 2022, TikTok Lite - Save Data experienced a generally stable trend in weekly revenue, peaking at approximately $9.9K in the final week of December. Weekly downloads showed a significant spike, reaching around 362K in mid-December. Active user numbers remained robust, with a peak of approximately 4.1M in the same period.

Facebook Lite

Facebook Lite maintained consistent weekly revenue, hovering around $130 to $190 throughout the quarter. Downloads fluctuated, with a notable increase to around 116K in the week of December 19. The app's active user base remained strong, peaking at approximately 11.7M at the end of December.

Save Status - Video Downloader

Save Status - Video Downloader saw a significant surge in weekly downloads, reaching a peak of approximately 262K in late October. Active users also saw a substantial increase, peaking at around 687K during early November.

Instagram

Instagram's weekly revenue remained modest, with slight fluctuations between $70 and $107. Downloads showed a steady rise, peaking at around 108K in the final week of December. Active users remained consistently high, reaching approximately 2.7M during the same period.

X

X experienced modest weekly revenue, with a peak of around $42 in early November. Downloads remained relatively stable, with a peak of approximately 40.8K in early October. Active user numbers showed a slight decline towards the end of the quarter, ending at around 1.2M.

For more detailed insights and data on app performance, visit Sensor Tower.